The LVMH Group has acquired French fragrance and cosmetics company Officine Universelle Buly 1803, citing the strong philosophy match would see global growth flourish.
Luxury cosmetic and fragrance markets in the UK, France and Germany have all shown signs of recovery thanks to growth in e-commerce, particularly in prestige perfumes and skin care, finds The NPD Group.
Gucci, Louis Vuitton and Cartier are the most-valuable luxury brands in the world with beauty and fragrance offerings, and Givenchy and Tom Ford are the fastest-growing, according to Brand Finance.
Luxury British retailer Harrods has opened its first 'H Beauty' specialist store in the UK – a move set to solidify its position and long-term vision on upgrading how consumers shop for cosmetics, says an expert.
Italian luxury fashion brand Moncler has signed a license agreement with prestige perfume and cosmetics specialist Interparfums to launch fragrance products worldwide.
The global luxury goods market will shrink dramatically in the face of the ongoing coronavirus (COVID-19) crisis, with significant downgrades expected in Switzerland, Germany, Italy and France, says Euromonitor International.
Luxury fragrances must tell a story and evoke experiences, and digital printing is one strong technique to achieve this, says Estée Lauder Companies’ EMEA head of packaging development.
France remains Europe’s most important prestige fragrance market and its top 10 best-selling list reveals a love of classic, designer French scents, with Dior and Chanel holding six spots, according to Suburbia.
Amsterdam-headquartered tech start-up Suburbia has developed a program that tracks sales of luxury cosmetics and fragrances, enabling investors to predict brand performance.
Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.
![Officine Universelle Buly 1803 offers a range of heritage perfumes, balms, creams and soaps available to buy online and in its collection of unique stores [Image: LVMH/Officine Universelle Buly 1803]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/06/lvmh-acquires-buly-1803-in-move-that-aligns-philosophy-and-consumer-store-experience/12901930-8-eng-GB/LVMH-acquires-Buly-1803-in-move-that-aligns-philosophy-and-consumer-store-experience.jpg)
